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Search Ads – Basic – Apple

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This topic contains 1 reply, has 2 voices, and was last updated by  Justin 2 years, 11 months ago.

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  • Angel Arcas
    February 18, 2018 at 6:18 pm #180386

    Hi Justin,

    A couple of days ago I watched your video about Apple’s search ads. Do you Know if Apple also keeps 30% of the profits obtained from paying for advertising.

    I have done a test with one of my apps and Apple recommends me to pay 0.70$ if I choose to pay 0.50$ has some negative repercussion?

    Thanks in advance!

  • Justin
    February 19, 2018 at 2:54 pm #180403

    Yeah, Apple still takes their 30% on top of the lead-fee. So be sure you don’t have any chance of losing money. So far I’ve never seen them take the full bid amount though.

    Also they usually recommend $1.10 even if my app is only $0.99. So there’s nothing in their recommendation that takes into account the chance of you profiting or not.

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