Search Ads – Basic – Apple

Angel Arcas

February 18, 2018 at 6:18 pm #180386

Hi Justin,

A couple of days ago I watched your video about Apple’s search ads. Do you Know if Apple also keeps 30% of the profits obtained from paying for advertising.

I have done a test with one of my apps and Apple recommends me to pay 0.70$ if I choose to pay 0.50$ has some negative repercussion?

Thanks in advance!

Justin

February 19, 2018 at 2:54 pm #180403

Yeah, Apple still takes their 30% on top of the lead-fee. So be sure you don’t have any chance of losing money. So far I’ve never seen them take the full bid amount though.

Also they usually recommend $1.10 even if my app is only $0.99. So there’s nothing in their recommendation that takes into account the chance of you profiting or not.